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The logistics mode to be used depends on its own operation and logistics demand.

Of course、 under the current unstable international market background、 the advantages of overseas warehouse are indeed more prominent. Considering the current logistics timeliness、 in order to prevent the product from being out of stock、 some goods can be stored in the overseas warehouse in advance、 and FBA can timely replenish the goods through the overseas warehouse when the inventory is urgent; Value added services such as issuing one piece for overseas warehouse、 returning goods and changing marks can also bring a lot of convenience and opportunities. It is really convenient to centrally transport the goods to the country where the market is located for storage、 and deliver the rest to overseas warehouse for final delivery? The state also supports the construction of overseas warehouses、 but the overseas warehouses are still in the period of free expansion、 and there are many pitfalls in choosing overseas warehouses. Most sellers seeking stability will use overseas warehouse enterprises with reliable service scale、 such as barns、 at least in terms of cost、 timeliness、 system use and storage management. Of course、 whether to use overseas warehouse or not depends on whether you have stable order demand support and can bear a certain warehousing cost.

For medium and large products、 the cost of logistics and express delivery is a big part、 and the seller's top priority is to give consideration to freight and timeliness、 which directly determines whether he can have greater competitiveness in the competition with peers. The following factors need to be considered when selecting the overseas warehouse storage and final process one piece delivery mode: overseas warehouse location、 final process channel and storage system、 response speed、 ability to deal with emergencies、 peripheral supporting services、 etc.

The location of overseas warehouse mainly depends on whether it is distributed in the region of its main purchasing group、 whether it is close to the port、 whether it covers the United States、 etc. Among them、 whether it is close to the port will affect the timeliness and cost of trailer warehousing、 and the other two will directly affect the high and low cost of the final journey and the length of the timeliness、 which cannot be ignored.

However、 the tail channel is equally important. Besides the high and low cost、 we should also consider the stability of the tail channel and the ability to deal with emergencies such as stock explosion. It is better to choose your own tail channel. If it is the tail channel of others、 the price (changed) is not superior. Besides、 the response speed to deal with various problems is also unmatched. The experience is greatly discounted、 and even the problem cannot be solved at all. In addition、 such as the storage system、 surrounding facilities、 and whether the warehouse specializes in medium and large items are also factors that sellers need to consider when selecting cooperative overseas warehouses.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.