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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
1. Headline transportation cost: It refers to the cost incurred in the first transportation of goods from China to the United States. The seller should choose a suitable transportation mode according to its own needs.
2. Warehousing or fulfillment charge: the cost of goods stored in overseas warehouses in the United States、 charged according to the storage period of goods、 and generally calculated according to the volume and weight of goods occupied.
3. Management fee: the expenses incurred by American overseas warehouse personnel for product entry、 transportation、 packaging and goods management do not include labor costs.
4. Delivery fee: One piece delivery is the service that most American overseas warehouses will provide now. The seller will push the order to the overseas warehouse、 and the overseas warehouse will arrange product delivery、 which is subject to the charge of the overseas warehouse.
5. Additional service fees: services such as transit、 return and replacement of goods、 overseas customer service、 etc. will be charged a certain amount of additional service fees、 mainly based on the services selected by the seller.
01 Mature management system: the information connection between customers、 commodities、 overseas warehouses and logistics companies is very important. It is important to choose the system that meets the order integration needs of your own enterprise. For overseas warehouses、 the maturity of the system is the key to the maturity of overseas warehouses.
02 Warehouse area and operation capacity: the problem of overseas warehouse explosion and poor turnover also occurs frequently in peak season. Therefore、 companies with large inventory and operating capacity can also avoid these problems to a large extent.
03 Whether there is a professional team in China: An overseas warehouse service company with a domestic professional team will master the specifications before the goods are sent to the overseas warehouse、 so as to avoid problems overseas to the greatest extent、 and also better avoid problems overseas、 and better communicate and coordinate with customers.
04 Whether the overseas warehouse team is a local team: especially whether the person in charge of the overseas warehouse has many years of overseas life experience and many years of operation experience in the logistics industry. Each country and region will have different rules、 understand the truth、 and grasp the cost and risk.
05 Service items: In addition to providing overseas warehousing services、 are there any other sophisticated and comprehensive services? Companies with more comprehensive services will save you time and worry、 and make your turnover more flexible.
06 Whether customers will be selected: the warehouse itself is clearly positioned、 and any customer will receive overseas warehouses、 which will pose high risks. If any problem occurs in any link、 even one customer's problem will affect other customers. Therefore、 it is more reassuring to know how to refuse customers' overseas warehouse.
Matson fast ship refers to a sea transportation route from Shanghai (Ningbo、 Xiamen) port to Long Beach in the United States.
The predecessor of Matson fast ship is to ship arms. It has entered the Chinese market since 2005、 opened the first China US route (CLX1) in China、 and attached itself to Ningbo Shanghai Long Beach. This route uses five container ships that can carry 2600 TEU containers on average.
Matson Express generally takes about 15 days to sail at sea、 so the time limit is fast.
Matson Express has its own port、 which is not likely to be blocked in the traditional peak season like other ports.
As far as the Amazon seller logistics is concerned、 the FBA business process of Meisen Express is: the FBA goods from Shenzhen and other regions where there are many sellers are loaded first、 then concentrated in Shanghai port by barge、 and then directly sent to Long Beach、 USA.
After arriving at Long Beach、 the goods will be distributed to LA Port or distributed to FBA warehouses by express delivery. Amazon warehouses in Western America deliver goods at the fastest speed and most timely. ONT8 warehouses in Western America are also warehouses where a large number of Chinese sellers concentrate their goods、 so they are very popular with sellers in the United States and Asia.
