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Last year, Kim Kardashian West wore shapewear slay, and consumer interest in shapewear soared. Shapewear is considered a must-have item and is generally not affected by seasons and trends. Brands that stock at third-party retailers often rely on replenishment orders for core styles to shift inventory, making the category very low fashionable. Since the end of June, sales of shapewear in the US and the UK have soared. Underwear brands are also beginning to break into the industry's $83 billion market. In January, Victoria's Secret partnered with Leonisa to launch limited-edition shapewear.

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