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Advantages of self built overseas warehouse: it can improve the delivery speed of products
Save logistics costs、 control the return and exchange of goods and after-sales service、 control the storage、 avoid the problem of warehouse explosion and logistics warehouse arrangement. It should be noted that the start-up capital of the self built overseas warehouse is relatively high in the early stage、 and the problems that need to be managed in different places and the risks that need to be borne are relatively high. If there are funds and goods in the early stage、 we can consider building our own overseas warehouse.
Advantages of third-party overseas warehouse: time-saving、 labor-saving and worry free
The cost is relatively low. Professional teaching can also save logistics costs. It has the advantage of centralized processing. There is no difference between off-season and peak season. Personnel management and control is simple. There are UPS or FEDEX accounts for centralized shipment at the end. The price must be much cheaper than that of individual overseas warehouses.
1. Differences in the selection range: compared with the FBA warehouse、 the third-party overseas warehouse is more extensive、 like products with large volume and weight、 and suitable third-party overseas warehouses can also be found.
2. Difference of first course service: FBA warehouse will not provide first course customs clearance service、 but some third-party overseas warehouse will.
3. Difference in requirements for products before warehousing: The warehousing of FBA warehouse is relatively strict、 which requires the seller to stick the outer box label and product label before shipment. If the outer box or product label is damaged、 the seller will be required to sort it out before warehousing.
The warehousing requirements of the third-party overseas warehouse are not as high as those of the FBA warehouse、 and they even provide sorting and assembly services before putting on the shelf.
4. Differences in distribution after product warehousing: Amazon defaults to separate warehouses、 while third-party overseas warehouses generally place goods from the same seller in the same warehouse for centralized management.
5. Difference in warehousing cost: Generally speaking、 if the volume of goods is large、 the cost of using the FBA warehouse is higher than that of the third-party overseas warehouse.
6. Differences in product promotion support: choosing FBA and Amazon platforms will increase the exposure of sellers' products、 such as improving the ranking of sellers' products、 helping sellers seize gold shopping carts、 etc.、 which will help improve the flow and sales of sellers' stores.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.







