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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
1. Whether there is a professional team in China or the destination Country
Some overseas warehouses are only responsible for the part after overseas warehousing. Once problems occur、 the goods are already overseas、 which is often difficult to deal with. The overseas warehouse service with a domestic professional team will be standardized before the goods are sent to the overseas warehouse. Overseas warehouse opening by HATO can provide cross-border e-commerce sellers with one-stop import and export customs clearance services、 good customs clearance qualifications、 mature customs clearance experience、 fast and efficient、 to maximize the avoidance of overseas problems、 and also to maximize the avoidance of overseas additional costs.
2. Whether the warehouse provides insurance
In recent years、 some overseas warehouses have become more and more standardized. In order to ensure the interests of sellers、 they have begun to provide various types of insurance、 cargo damage insurance、 loss of parts insurance、 delay insurance and other insurance against cross-border e-commerce pain points. The seller has always been in a weak position. Once there is a problem in the warehouse、 these insurances allow the seller to obtain reasonable claims without losing money.
3. Scale and hardware facilities
It is very easy to understand、 a small overseas warehouse has relatively poor stability、 and an overseas warehouse company with a scale of 5K square meters or even tens of thousands of square meters can hardly close down or disappear overnight. The same is true for the hardware facilities. The perfect hardware facilities mean that the overseas warehouse can provide more efficient and mature services.
1. Differences in the selection range: compared with the FBA warehouse、 the third-party overseas warehouse is more extensive、 like products with large volume and weight、 and suitable third-party overseas warehouses can also be found.
2. Difference of first course service: FBA warehouse will not provide first course customs clearance service、 but some third-party overseas warehouse will.
3. Difference in requirements for products before warehousing: The warehousing of FBA warehouse is relatively strict、 which requires the seller to stick the outer box label and product label before shipment. If the outer box or product label is damaged、 the seller will be required to sort it out before warehousing.
The warehousing requirements of the third-party overseas warehouse are not as high as those of the FBA warehouse、 and they even provide sorting and assembly services before putting on the shelf.
4. Differences in distribution after product warehousing: Amazon defaults to separate warehouses、 while third-party overseas warehouses generally place goods from the same seller in the same warehouse for centralized management.
5. Difference in warehousing cost: Generally speaking、 if the volume of goods is large、 the cost of using the FBA warehouse is higher than that of the third-party overseas warehouse.
6. Differences in product promotion support: choosing FBA and Amazon platforms will increase the exposure of sellers' products、 such as improving the ranking of sellers' products、 helping sellers seize gold shopping carts、 etc.、 which will help improve the flow and sales of sellers' stores.
1. You need to first determine whether the items you send can be sent、 whether they are ordinary goods or special sensitive goods such as electrified and liquid goods、 ordinary goods and sensitive goods can be sent、 and prohibited goods are not allowed to be sent.
2. It is better to seal the packaging、 vulnerable and leaky articles before delivery、 add foam bags and other appropriate protection to prevent the goods from being damaged. The price of international express is calculated according to weight and volume weight. Reasonable space arrangement and volume control can save a lot of freight.
3. If the recipient's information is not detailed or incorrect、 it will cause the express delivery to be unable to deliver the goods to the recipient accurately and timely、 or even cause the goods to be sent wrongly. Be sure to check carefully and make no mistakes. Note: The address of domestic express delivery shall be filled in Chinese、 while that of international express delivery shall be filled in English.
4. Tariff and tariff are determined based on the type of goods、 the quantity and value of goods and the customs policy of the destination country. The probability of levying tariffs on normal personal goods is very small. Generally、 the declared value of your goods does not exceed the tariff threshold of the passing national customs、 and there is no need to pay tariffs.
5. Customs clearance. If the sensitive goods or articles are too high in value and need to pay customs duties、 the freight forwarding company will send the materials required for customs clearance to the recipient. The recipient needs to provide documents and goods information in accordance with the format. After customs quarantine、 review and inspection are completed、 the recipient can release and continue to deliver after paying customs duties. If the goods themselves are defective、 they may be detained and destroyed.
