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1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

In 15 years、 AliExpress has started the overseas warehouse project、 but this overseas warehouse is a cooperative third-party overseas warehouse. There are also introductions about overseas warehouse services on AliExpress's official website、 and you can also contact Taobo's supply chain.

For sellers、 the platform will give different support to overseas warehouse sellers

1) The flow must be inclined

2) Overseas warehouse sellers default to local return and exchange service、 which is also a better buyer experience

3) The setting of freight template allows you to set local delivery、 which is more reliable and preferred for buyers

Overseas warehouse itself also has many advantages: low scale effect、 low cost、 fast delivery of local return and replacement、 good buyer experience、 no congestion in peak season、 no impact of customs clearance、 buyer experience、 expand sales categories、 large goods can also be managed by warehouse and handled by a third party、 simple operation、 and platform traffic tilt

1. Self built warehouse by the seller

This category is the overseas warehouse built by the seller himself. The advantage of this kind of overseas warehouse is that the seller can control and manage itself and is flexible. The disadvantage is that the seller needs to solve the problems of warehousing、 customs declaration、 logistics and transportation、 and the construction cost and risk of self built warehouse are also large. In addition、 it is difficult to obtain advantageous prices in transportation if the delivery volume is not large.

2. Platform warehouse (e.g. Amazon FBA)

This is a service provided by Amazon itself for sellers. At the same time、 Amazon has many preferential policies for users: for example、 it helps sellers improve the ranking of products on Amazon's pages and become featured sellers. However、 the fees are expensive、 the customer service is not up to standard、 the flexibility is poor、 and it is also very annoying.

3. Third party overseas warehouse (such as Todropshipping fulfillment)

The actual cooperation between cross-border e-commerce and third-party overseas warehouses also falls into two categories.

1. Professional team in China and the USA

If the selected American overseas warehouse has a dedicated team at home、 they will consider some problems that may be encountered after the goods are warehoused overseas and avoid it in advance. In this way、 the situation that the goods have been sent overseas but have encountered problems and are not easy to handle is reduced.

2. Warehouse provides insurance

The goods may be lost、 damaged、 delayed、 etc. in the operation process. Some overseas warehouses will introduce various types of insurance、 cargo damage insurance、 loss of parts insurance、 delay insurance、 etc. In case of problems in the warehouse、 these types of insurance will enable the seller to obtain reasonable claims without loss.

3. Scale and hardware facilities

The small American overseas warehouse has its own limitations. For some emergencies that may not be handled well and cause losses to the seller's interests、 it is recommended to choose an American overseas warehouse with complete hardware and software equipment and complete systems.

4. Independent taxation

The protection of tax and law is not only that your process is legal、 but also that of other customers in the overseas warehouse. In a common warehousing system、 only when everyone is legal can it be truly guaranteed.

5. Clear billing method

Not all American overseas positions are reliable. When choosing、 sellers should remember to look for those whose charges and prices are clear and unambiguous.

6. Provide a mature management system

A mature management system includes inventory、 sales order、 inventory and other data reports、 supports barrier free communication between customers、 goods、 overseas warehouses、 and logistics companies、 and provides accurate and timely information.

Because Amazon is not responsible for the logistics services sent from China to overseas Amazon warehouses、 FBA first service appeared. Amazon fast registration green channel and FBA first journey service are provided. Canada FBA first service has three delivery methods.

Direct delivery; DHL、 UPS、 Fedex and other products are generally priced at more than 20kg. They are fast and suitable for urgent replenishment. In addition、 express delivery is free of reservation warehousing、 but it should be noted that Amazon does not act as the main body of customs clearance、 is not responsible for customs clearance and tax payment、 and must do a good job of declaration and tariff advance and prepare local customs clearance importers in advance.

The first voyage of FBA sea transportation: sea transportation+local customs clearance+destination country delivery、 trinity、 ready delivery and ready delivery. The whole price does not include tax. This kind of sea transportation is a long first journey、 which usually takes more than a month. In the local area、 it is sent to Amazon by trailer、 which generally requires warehousing reservation. The operation is more troublesome than express delivery. However、 the price is cheap. If you calculate it as 1CBM=167kg、 it is just a few yuan and 1kg、 which is 1kg cheaper than the express delivery. However、 it has a long time limit and is more suitable for non urgent replenishment.

FBA air transportation first journey: air transportation+local customs clearance+destination country delivery、 trinity、 delivery at any time and delivery at any time、 the whole journey including tax to the door. This air transportation first journey is more effective、 generally about 10-15 days、 and the local transportation is to Amazon by car. Generally、 warehousing reservation is required、 and the operation is more difficult、 but the price is moderate、 and the time is just right. Generally、 air transportation is more cost-effective、 but it is not suitable for urgent goods.

FBA's first sea voyage should be the lowest in terms of price and timeliness. Direct delivery and FBA's first air voyage allocation should be the same