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01 Large goods are easily damaged during transportation. Due to the characteristics of large goods such as large volume、 high quality and high value、 it is particularly important to ensure the integrity of the goods during transportation. However、 some overseas warehouses will ignore this. For example、 some overseas warehouses will not provide waterproof packaging for the goods、 adopt professional packaging techniques、 and create protective clothing、 which will cause damage to large goods during transportation due to improper packaging protection.

02 Large capital investment and cost estimation. The purchase cost of medium and large parts is much higher than that of small parts、 which has certain requirements for the seller's capital、 selection、 logistics and other capabilities.

03 In terms of logistics、 overseas warehouses are required、 and the logistics cost accounts for more than 30% of the turnover. Due to product weight、 volume and other reasons、 most large products are shipped to overseas warehouses by sea. After platform orders are generated、 they are directly delivered to consumers from overseas warehouses. The logistics cost of large products usually accounts for about 30% of the turnover、 which is reflected in the following aspects: the length of goods exceeds the standard、 extra long surcharges、 overweight products include overweight charges、 product packaging is too large、 and the size does not meet the standard、 which may lead to uncontrolled logistics costs.

For Amazon users in Chinese Mainland、 the first step of Amazon FBA includes two steps:

1. Deliver the goods to the warehouse of domestic service providers;

2. Domestic logistics service providers transport goods to Amazon warehouses (Amazon America or Amazon Europe)

One stop to shore overseas warehouses are built in Los Angeles and Mexico City、 providing one-stop control and management services such as first journey transportation、 cargo storage、 local return and exchange、 labeling、 etc. Domestic warehouses have opened the FBA direct delivery service of sea and air transportation in many places、 becoming a seamless bridge with FBA.

According to the form and packaging of goods、 the maritime transport goods are divided into three categories: liquid goods、 dry bulk goods and general cargo. The three categories of goods are divided as follows:

① Liquid cargo: petroleum、 product oil、 liquefied gas、 liquid chemicals and other liquid cargo.

② Dry bulk cargo: various primary products and raw materials. Generally、 dry bulk cargo can be divided into bulk cargo and small bulk cargo according to the size of transportation batch. Bulk cargo mainly includes coal、 metal ore、 grain、 etc; Small batch bulk cargo includes steel、 wood、 fertilizer、 cement、 etc.

③ General cargo: mainly including electromechanical equipment、 chemical industry、 light industry medicine and other industrial finished products、 agricultural、 animal husbandry and fishery products. These goods are generally consigned in the form of "pieces"、 "boxes" and "bundles"、 including packaged goods、 unpacked goods or non packaged goods、 and unitized goods.

1. Self built warehouse by the seller

This category is the overseas warehouse built by the seller himself. The advantage of this kind of overseas warehouse is that the seller can control and manage itself and is flexible. The disadvantage is that the seller needs to solve the problems of warehousing、 customs declaration、 logistics and transportation、 and the construction cost and risk of self built warehouse are also large. In addition、 it is difficult to obtain advantageous prices in transportation if the delivery volume is not large.

2. Platform warehouse (e.g. Amazon FBA)

This is a service provided by Amazon itself for sellers. At the same time、 Amazon has many preferential policies for users: for example、 it helps sellers improve the ranking of products on Amazon's pages and become featured sellers. However、 the fees are expensive、 the customer service is not up to standard、 the flexibility is poor、 and it is also very annoying.

3. Third party overseas warehouse (such as Todropshipping fulfillment)

The actual cooperation between cross-border e-commerce and third-party overseas warehouses also falls into two categories.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.