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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
The cost of air transportation mainly includes freight and miscellaneous charges. The unit price of freight is calculated according to the weight grade. Generally、 there are several grades:
+45kg
+100kg
(Goods above 100kg)+300kg、+500kg、+1000kg
Generally、 if there is no corresponding level of freight rate、 the freight of goods is calculated according to the tact price. The billing weight of goods is also important. The weight of goods is divided into volume weight and gross weight in air transportation. When the volume weight is greater than the gross weight、 the volume weight is the billing weight of the goods. When the volume weight is less than the gross weight、 the actual gross weight is the billing weight.
Miscellaneous charges include many aspects、 generally including storage costs、 fuel surcharges、 war risks、 etc
Fuel surcharges and war risks are products under specific circumstances. Generally、 the company's quotation is included in the freight.
International air express delivery costs are calculated in kilograms、 100 yuan per kilogram、 and 1 kilogram or less
Advantages of self built overseas warehouse: it can improve the delivery speed of products
Save logistics costs、 control the return and exchange of goods and after-sales service、 control the storage、 avoid the problem of warehouse explosion and logistics warehouse arrangement. It should be noted that the start-up capital of the self built overseas warehouse is relatively high in the early stage、 and the problems that need to be managed in different places and the risks that need to be borne are relatively high. If there are funds and goods in the early stage、 we can consider building our own overseas warehouse.
Advantages of third-party overseas warehouse: time-saving、 labor-saving and worry free
The cost is relatively low. Professional teaching can also save logistics costs. It has the advantage of centralized processing. There is no difference between off-season and peak season. Personnel management and control is simple. There are UPS or FEDEX accounts for centralized shipment at the end. The price must be much cheaper than that of individual overseas warehouses.
For medium and large products、 the cost of logistics and express delivery is a big part、 and the seller's top priority is to give consideration to freight and timeliness、 which directly determines whether he can have greater competitiveness in the competition with peers. The following factors need to be considered when selecting the overseas warehouse storage and final process one piece delivery mode: overseas warehouse location、 final process channel and storage system、 response speed、 ability to deal with emergencies、 peripheral supporting services、 etc.
The location of overseas warehouse mainly depends on whether it is distributed in the region of its main purchasing group、 whether it is close to the port、 whether it covers the United States、 etc. Among them、 whether it is close to the port will affect the timeliness and cost of trailer warehousing、 and the other two will directly affect the high and low cost of the final journey and the length of the timeliness、 which cannot be ignored.
However、 the tail channel is equally important. Besides the high and low cost、 we should also consider the stability of the tail channel and the ability to deal with emergencies such as stock explosion. It is better to choose your own tail channel. If it is the tail channel of others、 the price (changed) is not superior. Besides、 the response speed to deal with various problems is also unmatched. The experience is greatly discounted、 and even the problem cannot be solved at all. In addition、 such as the storage system、 surrounding facilities、 and whether the warehouse specializes in medium and large items are also factors that sellers need to consider when selecting cooperative overseas warehouses.
Basic mode of overseas warehouse: for the first time、 you can prepare goods in small batches to the overseas warehouse、 and then prepare goods according to the sales volume of the platform. The overseas warehouse has an inventory pre-warning function、 which can be distinguished according to different selling levels.
The operation process of overseas warehouse is generally divided into three steps:
First、 the first journey (the domestic customs clearance reserve goods are delivered to overseas warehouses by sea、 air and express).
Second、 warehousing (cross-border e-commerce enterprises carry out remote filing of goods SKU in the system of overseas warehouses、 and other goods are scanned for warehousing and put on the shelf after warehousing).
Third、 delivery at the end of the delivery (cross-border e-commerce sellers place orders in the system of the overseas warehouse in real time after they have orders、 the overseas warehouse issues goods according to the seller's order information、 arranges local postal or express delivery、 and uploads the order number in the system of the overseas warehouse in real time). According to the operation process of Todropshipping overseas warehouse、 there are warehousing fees for warehousing、 and order processing fees and delivery fees for final delivery. If multiple orders are merged into one receiving address、 there are consolidation fees and container change fees.







