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Erotic underwear is also a hidden topic of "color change" in many countries. In this regard, online sales has always been a good way to solve sales pain points. The seemingly inconspicuous "gray area" erotic underwear industry is becoming the next cross-border dark horse industry. The lingerie industry is a huge challenge at the same time as a rare opportunity.
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01 Large goods are easily damaged during transportation. Due to the characteristics of large goods such as large volume、 high quality and high value、 it is particularly important to ensure the integrity of the goods during transportation. However、 some overseas warehouses will ignore this. For example、 some overseas warehouses will not provide waterproof packaging for the goods、 adopt professional packaging techniques、 and create protective clothing、 which will cause damage to large goods during transportation due to improper packaging protection.
02 Large capital investment and cost estimation. The purchase cost of medium and large parts is much higher than that of small parts、 which has certain requirements for the seller's capital、 selection、 logistics and other capabilities.
03 In terms of logistics、 overseas warehouses are required、 and the logistics cost accounts for more than 30% of the turnover. Due to product weight、 volume and other reasons、 most large products are shipped to overseas warehouses by sea. After platform orders are generated、 they are directly delivered to consumers from overseas warehouses. The logistics cost of large products usually accounts for about 30% of the turnover、 which is reflected in the following aspects: the length of goods exceeds the standard、 extra long surcharges、 overweight products include overweight charges、 product packaging is too large、 and the size does not meet the standard、 which may lead to uncontrolled logistics costs.
Overseas warehouse distribution is a popular way in recent years. The main group is still domestic factory enterprises、 but there are also some cross-border sellers who can provide goods.
To put it simply、 cross-border distribution means that distributors distribute goods from suppliers、 while suppliers do not need to spend a lot of manpower to manage online operations、 promotion and other things.
In the distribution mode、 distributors do not need to manage inventory but only operate online. The supplier only provides inventory、 delivery and after-sales service. Different online management.
This model has great advantages. Suppliers can maximize their warehouse management advantages、 while distributors can concentrate more on their operations.
