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At present, the scale of China's B2C cross-border e-commerce market has reached 2 trillion yuan, B2B has reached 6 trillion yuan, the epidemic has reduced the opportunity for outdoor shopping, but developed the consumption habit of online shopping, accelerated the development of the clothing e-commerce industry. Apparel is now one of the largest categories in the entire cross-border e-commerce, accounting for 15% to 20% of the market size, with a growth rate of 20% to 30%, and the market is very impressive.
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The first journey of the US FBA refers to the journey that the seller sends goods from the domestic freight forwarder to the FBA warehouse. After the products are delivered to the FBA warehouse and put on the shelves、 the seller can optimize the listing to sell the products、 and the buyer can place an order to ship the products from the FBA warehouse.
Direct delivery means that the seller directly delivers the goods from domestic direct delivery to the buyer!
The seller stores that send FBA can get more traffic from the platform、 self delivery sellers、 and domestic delivery、 and generally less traffic.
There are three forms of overseas warehouse for cross-border e-commerce: FBA、 self built warehouse、 third-party warehouse
In fact、 managing the overseas warehouse is to manage its own goods and ensure that the goods are sufficient without wasting resources. This requires managers to consider sales data、 costs and other aspects to make full use of the overseas warehouse and help the normal supply of goods.
Overseas warehouse is one of the distribution channels of cross-border e-commerce. The use of overseas warehouse allows unlimited expansion of the seller's product categories. Some products have a long service life and do not belong to FMCG、 but there are restrictions on the market demand、 the formation of scale、 and the sales in overseas warehouse. The product categories in overseas warehouse can be expanded indefinitely. And the overseas warehouse is not only used for storing and transporting goods. What service function does the overseas warehouse have? Today、 let's talk about the five functions of overseas warehouse.
1. Return and replacement services.
Generally、 multinational e-commerce sellers will inevitably encounter many problems、 such as account closure、 product failure to go on sale、 wrong SKU label、 etc.、 so they can use the overseas warehouse delivery mode to provide services such as return、 exchange、 and label change、 so that the product can gain value again and avoid loss of goods.
2. Value added services.
When using FBA、 the seller can simultaneously use overseas warehouse services to replenish goods nearby、 minimize transaction costs and reduce transaction risks. In addition to FBA transit、 overseas warehouses can also provide value-added services for sellers、 such as warehousing inspection、 goods putting on shelves、 inventory management、 order receiving、 order sorting、 order review、 multi-channel shipment、 etc.
3. FBA replenishment service.
Cross border sellers can place part of their goods in overseas warehouses. When they find that the FBA stock is insufficient、 they can immediately replenish the stock from overseas warehouses. This process does not require an appointment. It can ensure that the warehouse is not arranged in the peak season. This operation method can save a lot of freight costs.
4. Overseas warehouse issues one piece.
The Seller shall prepare the products in batches from home to overseas warehouse、 and then the staff of overseas warehouse shall check and put them on the shelf. When a buyer places an order、 the Seller only needs to issue a delivery order in the overseas warehouse management system、 and the warehouse staff will implement local delivery service in accordance with local instructions.
5. FBA transit、 FBA transit and FBA transit services.
In most cases、 the FBA is used in combination with the third-party overseas warehouse、 stock goods in the overseas warehouse first、 forward (replenish) the FBA regularly or irregularly、 and handle the return and replacement of goods from the overseas warehouse while delivering goods from the FBA.