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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
First of all、 we learned that the overseas warehouse is actually a kind of overseas leased warehouse derived from the service of cross-border e-commerce or foreign trade. The appearance of overseas warehouse has greatly improved the storage and delivery time、 efficiency problems、 logistics costs、 customs clearance fees、 etc. For the seller、 a series of savings and efficiency improvements have made the profit of the seller's own products continue to increase、 followed by a more convenient delivery service One piece consignment of overseas warehouse is divided into one piece consignment of supplier's goods source and self owned goods source to prepare goods for overseas warehouse. After the customer places an order、 the overseas warehouse system issues delivery instructions、 and the overseas warehouse staff receives the instructions、 they are responsible for the final delivery work such as packaging and shipment.
Naturally、 we have some understanding of his process from the understanding of overseas warehouse and one agent:
1. The cross-border foreign trade seller arranges express delivery to deliver the goods to the US warehouse;
2. The warehouse shall count the goods received and put them on shelves;
3. When a buyer places an order on the platform、 the buyer uploads the order in the warehouse system;
4. The warehouse receives the order instruction to distribute goods and deliver goods、 and the American local logistics delivery;
5. The buyer receives the order item.
The logistics mode to be used depends on its own operation and logistics demand.
Of course、 under the current unstable international market background、 the advantages of overseas warehouse are indeed more prominent. Considering the current logistics timeliness、 in order to prevent the product from being out of stock、 some goods can be stored in the overseas warehouse in advance、 and FBA can timely replenish the goods through the overseas warehouse when the inventory is urgent; Value added services such as issuing one piece for overseas warehouse、 returning goods and changing marks can also bring a lot of convenience and opportunities. It is really convenient to centrally transport the goods to the country where the market is located for storage、 and deliver the rest to overseas warehouse for final delivery? The state also supports the construction of overseas warehouses、 but the overseas warehouses are still in the period of free expansion、 and there are many pitfalls in choosing overseas warehouses. Most sellers seeking stability will use overseas warehouse enterprises with reliable service scale、 such as barns、 at least in terms of cost、 timeliness、 system use and storage management. Of course、 whether to use overseas warehouse or not depends on whether you have stable order demand support and can bear a certain warehousing cost.








