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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
One-stop dropshipping means that cross-border e-commerce sellers deliver their products in bulk to third-party overseas warehouses in the United States by shipping、 air freight and other logistics forms、 and when the platform generates orders、 it will send them back to the warehouse、 where the warehouse will process the goods according to the orders、 and then deliver them to relevant logistics companies such as UPS、 USPS、 FedEx、 DHL、 etc. for delivery. The process is as follows:
1. Prepare goods to overseas warehouse
The seller is required to transport the goods to the overseas warehouse through the first transportation、 and then put them on shelves after the warehouse acceptance.
2. Dispatch
After the consumer places an order in the store、 the merchant needs to send the order information back to the warehouse、 accept it by the warehouse staff、 package the goods and wait for delivery.
3. Dispatch
The overseas warehouse will contact the logistics of the end process、 and they will deliver the packed goods to the consumers until the goods are received.
In the case of Matson Express、 it is a ship transporting international goods、 and its timeliness is relatively fast.
1、 Advantages of Meisen Express
1. Advantages
Matson Express fast shipping integrates the whole transportation process、 picking up process and its own advantages. Its most significant feature is fast picking up and delivery.
Time efficiency advantage: It only takes about 11 working days for container loading from Shanghai Port to Los Angeles、 the fastest shipping route at present.
Own terminals: In addition to fast speed、 Meisen Express has its own dedicated terminal in Los Angeles、 and other shipping companies use public terminals、 so Meisen Express has higher efficiency in container handling、 the most significant advantage in the peak shipping season、 is not easy to arrange warehouses、 and has good stability.
2. Disadvantages
High price: because Meisen Express is the fastest channel、 the price of Meisen Express is also the highest.
The ship can only be shipped in Shanghai: after receiving the goods in other domestic cities、 they also need to be sent to Shanghai for shipment. They are not friendly to other regions outside Shanghai、 which will increase domestic transportation costs.
3. Suitable for Matson Express fast shipping
On the whole、 Meisen Express is still a good shipping channel in the United States、 but it can only ship at Shanghai ports. Such shipping channels are only suitable for export enterprises in Shanghai and its surrounding cities. How to be an export enterprise in Shenzhen? It may be more cost-effective to spend time and money to ship goods to Shanghai、 increase the time and cost of transportation、 and choose other sea transportation.
4. Safe and efficient
Matson Express fast shipping has its own dock in the United States、 which will give priority to its own business needs and will not be affected by unexpected events.
5. Convenient and fast
Matson Express fast shipping ship is fully loaded in most cases、 so there is no need to participate in shared cabins、 and the benefits of not participating in shared cabins are obvious. Matson Express fast shipping has unique advantages in terms of operation efficiency and cost. Mason's ships operate independently and ship transfer is a command center the final say. The docks in the United States are easy to contact with ships. Because ships depend on the weather、 there are many uncertain factors、 and many things need to be decided and responded in time. The ships from the terminal to Meisen need to contact Meisen and do not need to coordinate with other shipping companies. Moreover、 Midea ships are all owned ships、 and the crew members are all American employees of Meisen Company、 so communication is very simple. Customers of Meisen also feel it is very convenient to get on Meisen's boat、 use Meisen's boxes、 unload them at Meisen's dock、 and use Meisen's free chassis cars (other companies charge fees). It is very convenient.
6. Unique
As far as the specific route is concerned、 the possibility of duplication of Matson Express fast shipping route is very low. Hawaiian and Guam routes are domestic routes of the United States、 and other foreign ships cannot receive cargo there. But what can be copied is regression value. This is something everyone can do and the shipping company must do. Customers vary widely. Sometimes customers don't know what they need. Before you present a specific product to him、 he is not very clear. The shipping company is required to have a sharp vision and unique insight、 see the future needs and pain points of customers、 that is、 the pent up needs now、 and provide the services that customers need.
7. Excellent financial position
In fact、 when they came to China from the United States and Spain、 they were already profitable. Then return to the United States from China、 although as a return cargo、 the freight rate of Matson Express fast shipping is higher than that of other shipping companies' main eastbound routes. So the financial situation of this route is very good. Because good is a virtuous circle、 Matson Express fast shipping can provide free chassis cars in Long Beach and accelerate in case of weather conditions. Although the fuel cost will be much higher、 Matson Express fast shipping can do this in order to fulfill its commitment to the customer's shipping schedule. In fact、 this is a virtuous circle. Because of the good financial performance and the company's overall financial performance and profitability、 it is possible to travel eastward without slowing down when the market is depressed、 even when the oil price is very expensive and everyone else slows down. This is because the financial performance and income level of the ship's westward travel are very high、 which ensures that the Meisen line will not be delayed.
