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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
In the early years、 Matson Mason、 as an enterprise with the background of the US military、 was little known in the market. It was not because of his low popularity、 but because he was busy doing business with the US government and was unwilling to do business in commercial trade. If the US FBA logistics market was not very popular in recent years、 many people might not know this company、 their military background、 the self owned wharf of Long Beach Port、 and the 12 day direct flight to the US from Shanghai to Ningbo Customs clearance stability has become a household name in the market、 so it has also become a benchmark for the US FBA logistics.
ZIM (Star Ship) is not as famous as Maersk、 COSCO、 EVA and other shipping companies in the field of traditional shipping、 but it is also a relatively old shipping company. It failed to capture the market opportunities and missed its first share in the U.S. FBA logistics industry、 but it does not affect its own company advantages. In order to prevent Mason's monopoly in the FBA field He quickly made a strong and powerful counterattack - The NewSpeedyZIMeCommerceXpress (abbreviated as ZEX)、 which was specially tailored for cross-border e-commerce marine cargo、 improved efficiency as much as possible by optimizing the operation process of picking up and returning goods at the port of departure and destination、 and met the demand of cross-border e-commerce customers for timeliness. Therefore、 he has launched a long confrontation with Meisen in the FBA logistics in the United States.
The FBA First Way Logistics Company I have worked with for a long time is Taobo Supply Chain. They have their own companies and overseas warehouses in the United States、 Britain、 Europe、 Canada、 and Japan. They help with customs clearance. It is easy to deliver goods to them. I recommend you to try
Advantages of self built overseas warehouse: it can improve the delivery speed of products
Save logistics costs、 control the return and exchange of goods and after-sales service、 control the storage、 avoid the problem of warehouse explosion and logistics warehouse arrangement. It should be noted that the start-up capital of the self built overseas warehouse is relatively high in the early stage、 and the problems that need to be managed in different places and the risks that need to be borne are relatively high. If there are funds and goods in the early stage、 we can consider building our own overseas warehouse.
Advantages of third-party overseas warehouse: time-saving、 labor-saving and worry free
The cost is relatively low. Professional teaching can also save logistics costs. It has the advantage of centralized processing. There is no difference between off-season and peak season. Personnel management and control is simple. There are UPS or FEDEX accounts for centralized shipment at the end. The price must be much cheaper than that of individual overseas warehouses.
First of all、 we need to know two concepts: billing weight unit、 first weight and additional weight
Billing weight unit: The international express industry generally takes 0.5KG (0.5kg) as a billing weight unit.
First weight and additional weight: the first 0.5KG is the first weight for international express delivery、 and every additional 0.5KG is an additional weight. Generally、 the cost of hoisting is higher than that of continuous hoisting.
There is one price between 0.5KG and 0.5KG、 which is the first weight price. The part exceeding 0.5KG will be charged according to the additional weight price
Therefore、 the actual freight is equal to the first weight price+additional weight price
When the actual weight of the goods to be delivered is greater than the volume weight、 the freight=first weight freight+(actual weight (kg) × 2-1) × Renewal freight
When the actual weight of the delivered goods is small but the volume is large、 the freight=the first freight+(volume weight (kg) × 2-1) × Renewal freight
Note that the freight here is only the basic freight、 not the final total cost、 and there may be other additional costs.
Packaging fee: Generally、 international express companies provide free packaging、 cartons、 bubbles and other packaging materials、 but many items、 such as clothing、 can be packaged without extra fine packaging、 but some express companies will charge a certain packaging fee for valuable and fragile items. Packaging costs are generally not included in the discount calculation.
Fuel surcharge: all major international express will be updated in real time according to market conditions. Please consult customer service for specific fees.
Other uncertain expenses: such as service fees in remote areas、 sensitive freight charges for sending batteries、 powders、 liquids、 food、 brands、 etc.、 which are mainly related to the items and regions you send.
Basically、 total cost=(freight+fuel surcharge) × Discount+packaging cost+other uncertain costs
In addition、 different countries and different logistics channels have different basic charging standards、 and the cost may also be affected by many factors such as flight outage. The specific charging standards can also be subject to the real-time quotation of the express company.







