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It is necessary for sellers of AliExpress to choose overseas warehouse. Why do you say so?
From the perspective of the markets covered by the AliExpress platform、 Russia and Brazil are the main markets for orders. About 60% of the overall order volume of the seller comes from Russia、 and 25% - 30% comes from Brazil or South America、 which happens to be the most difficult regions for customs clearance in South America.
Why choose overseas warehouse?
1. Overseas warehouse sellers can solve the problem of customs clearance of goods. Since it usually takes about a month to arrive in Russia by land transportation from China to Russia、 and also goes through strict customs inspection、 the logistics time is longer. Once the goods have problems、 the loss is not small.
2. Solve the problem of logistics timeliness. Some regions in Russia can achieve the same day or the next day、 which is totally different.
The seller should not want to save costs through overseas warehouse. The seller can sell several dollars more through overseas warehouse、 which is acceptable to customers. Instead、 the seller can achieve higher profits through overseas warehouse.
In addition、 the seller should be informed that the cost of domestic delivery and logistics may reach 500 yuan of freight、 while the cost and freight of 100 yuan of overseas warehouse will be saved a lot.
Therefore、 if the seller of AliExpress has the ability、 he must choose an overseas warehouse to deliver goods、 which can solve many problems for the seller
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
