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According to relevant data, emerging markets can be expected in the future, and the combination of supply and demand determines market potential and development growth. Europe and the United States are mature, and emerging regions are growing rapidly. The penetration rate of apparel e-commerce in North America and Western Europe has reached 37% and 30% respectively, accounting for 28% and 21% of the global apparel e-commerce scale. In the past decade, the global demand for apparel e-commerce has increased significantly, and the gap between overseas apparel supply and demand has provided the domestic advantageous supply chain with opportunities to go overseas through e-commerce channels.
Todropshipping focuses on cross-border e-commerce services, providing professional packaging, warehousing, logistics, procurement, dropshipping and other services for multiple platforms, which can dock independent stations, Shopify, Amazon, AliExpress, vinted, fruugo, crowdfunding platform, ebay, TIKTOK, Pinduoduo cross-border platform, etc., Shenzhen warehousing and warehouse rental is free, pay-per-order, simple and efficient.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
The logistics mode to be used depends on its own operation and logistics demand.
Of course、 under the current unstable international market background、 the advantages of overseas warehouse are indeed more prominent. Considering the current logistics timeliness、 in order to prevent the product from being out of stock、 some goods can be stored in the overseas warehouse in advance、 and FBA can timely replenish the goods through the overseas warehouse when the inventory is urgent; Value added services such as issuing one piece for overseas warehouse、 returning goods and changing marks can also bring a lot of convenience and opportunities. It is really convenient to centrally transport the goods to the country where the market is located for storage、 and deliver the rest to overseas warehouse for final delivery? The state also supports the construction of overseas warehouses、 but the overseas warehouses are still in the period of free expansion、 and there are many pitfalls in choosing overseas warehouses. Most sellers seeking stability will use overseas warehouse enterprises with reliable service scale、 such as barns、 at least in terms of cost、 timeliness、 system use and storage management. Of course、 whether to use overseas warehouse or not depends on whether you have stable order demand support and can bear a certain warehousing cost.
01 Mature management system: the information connection between customers、 commodities、 overseas warehouses and logistics companies is very important. It is important to choose the system that meets the order integration needs of your own enterprise. For overseas warehouses、 the maturity of the system is the key to the maturity of overseas warehouses.
02 Warehouse area and operation capacity: the problem of overseas warehouse explosion and poor turnover also occurs frequently in peak season. Therefore、 companies with large inventory and operating capacity can also avoid these problems to a large extent.
03 Whether there is a professional team in China: An overseas warehouse service company with a domestic professional team will master the specifications before the goods are sent to the overseas warehouse、 so as to avoid problems overseas to the greatest extent、 and also better avoid problems overseas、 and better communicate and coordinate with customers.
04 Whether the overseas warehouse team is a local team: especially whether the person in charge of the overseas warehouse has many years of overseas life experience and many years of operation experience in the logistics industry. Each country and region will have different rules、 understand the truth、 and grasp the cost and risk.
05 Service items: In addition to providing overseas warehousing services、 are there any other sophisticated and comprehensive services? Companies with more comprehensive services will save you time and worry、 and make your turnover more flexible.
06 Whether customers will be selected: the warehouse itself is clearly positioned、 and any customer will receive overseas warehouses、 which will pose high risks. If any problem occurs in any link、 even one customer's problem will affect other customers. Therefore、 it is more reassuring to know how to refuse customers' overseas warehouse.
