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How to manage overseas warehouses in cross-border e-commerce

There are three forms of overseas warehouse for cross-border e-commerce: FBA、 self built warehouse、 third-party warehouse


In fact、 managing the overseas warehouse is to manage its own goods and ensure that the goods are sufficient without wasting resources. This requires managers to consider sales data、 costs and other aspects to make full use of the overseas warehouse and help the normal supply of goods.

What is international shipping
International maritime transport is an important and most important mode of transport in international cargo transport. It mainly transports goods by sea through ships and other means of transport. For example、 international shipping is classified by ship type、 including general cargo ships、 bulk cargo ships、 liquid chemical ships、 container ships、 etc.、 and cargo types、 including mineral sand ships、 coal ships、 grain ships、 oil tankers、 container ships、 etc In a word、 international shipping is an indispensable part of international trade
How to do well in overseas warehouse

1. The market demand of products should be large


This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.


2. Focus on the total profit per unit time rather than the profit of a single transaction


In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.


Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!


This requires our sellers to look at overseas warehouses from a developmental and overall perspective.


For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

 

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