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Generally speaking、 the overseas warehouse transshipment in the United States means that Chinese domestic e-commerce sellers transport their products to local overseas warehouses in the United States by air、 sea、 etc.、 and then forward the products to FBA warehouses or other overseas warehouses according to different needs.
The reasons for overseas warehouse transshipment in the United States are generally as follows:
1. It can operate on multiple account platforms.
2. Many goods are limited in Amazon warehouse due to size、 and can be normally stored in overseas warehouse.
3. Fast replenishment in peak season.
4. The goods can be intercepted in the middle and sent to the FBA warehouse.
One consignment of American overseas warehouse is that cross-border e-commerce sellers deliver products in bulk to the local third-party warehouse in the United States by express、 air delivery or sea transportation. After the order is generated on the platform、 the overseas warehouse processes the goods according to the order、 and then delivers them to USPS、 federal、 DHL and other local express delivery companies for delivery to the buyer. To put it simply、 follow these steps:
1. The seller arranges the first delivery of the goods to a third-party US warehouse;
2. The warehouse shall count the goods received and put them on shelves;
3. When a buyer places an order on the platform、 the buyer uploads the order in the American overseas warehouse system;
4. The warehouse receives the order instruction to distribute goods and deliver goods、 and domestic/international delivery;
5. The buyer receives the order item.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
