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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
Advantages of self built overseas warehouse: it can improve the delivery speed of products
Save logistics costs、 control the return and exchange of goods and after-sales service、 control the storage、 avoid the problem of warehouse explosion and logistics warehouse arrangement. It should be noted that the start-up capital of the self built overseas warehouse is relatively high in the early stage、 and the problems that need to be managed in different places and the risks that need to be borne are relatively high. If there are funds and goods in the early stage、 we can consider building our own overseas warehouse.
Advantages of third-party overseas warehouse: time-saving、 labor-saving and worry free
The cost is relatively low. Professional teaching can also save logistics costs. It has the advantage of centralized processing. There is no difference between off-season and peak season. Personnel management and control is simple. There are UPS or FEDEX accounts for centralized shipment at the end. The price must be much cheaper than that of individual overseas warehouses.
For Amazon users in Chinese Mainland、 the first step of Amazon FBA includes two steps:
1. Deliver the goods to the warehouse of domestic service providers;
2. Domestic logistics service providers transport goods to Amazon warehouses (Amazon America or Amazon Europe)
One stop to shore overseas warehouses are built in Los Angeles and Mexico City、 providing one-stop control and management services such as first journey transportation、 cargo storage、 local return and exchange、 labeling、 etc. Domestic warehouses have opened the FBA direct delivery service of sea and air transportation in many places、 becoming a seamless bridge with FBA.
1. Continental shipment
The British special line package from the mainland、 known as the British general cargo special line、 is loaded and shipped from domestic airports such as Guangzhou and Shenzhen to the UK. After customs clearance、 it is delivered to Royal Mail for terminal delivery and can be delivered to the whole UK. Chinese Mainland strictly inspects sensitive goods、 so it is unable to deliver any sensitive goods. However、 the direct installation from inland has high installation efficiency、 fast delivery efficiency and better logistics timeliness.
2. Departure from Hong Kong
Hong Kong departure is known as the British special line electrified small bags. The goods are transferred from Shenzhen to Hong Kong、 loaded after arriving in Hong Kong for departure to Britain、 and delivered to Royal Mail for terminal delivery after arriving in Britain. When goods are transferred to the UK、 we can take advantage of Hong Kong's relatively loose export policy to deliver some sensitive goods、 such as items with batteries、 liquids、 cosmetics、 etc.
