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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
The so-called "air distribution" means air transportation plus delivery. FBA air distribution refers to a distribution channel of Amazon. UPS air distribution refers to the time when the local UPS express company picks up the goods and delivers them to the FBA warehouse、 Amazon FBA signs for receipt、 and the overall operation is completed.
American UPS Air Dispatch "、 the first air transportation to the United States、 after being transported to the United States by international air transportation、 and then delivered to the door or designated warehouse by UPS express.
Use FBA to deliver goods. For buyers、 they can quickly receive the purchased goods without logistics problems、 so that buyers can receive goods for a long time、 greatly improving their shopping experience; For sellers、 there is no need to worry about the timeliness of logistics delivery. They can spend more time on product operation and quickly seize the market.
The benefits of special logistics lines are lower transportation costs、 definite arrival time、 and the ability to meet urgent goods. The logistics special lines of logistics companies are available in all the outlets nationwide、 with relatively stable speed and relatively high credit. The travel time of special line companies is generally determined、 the route is fixed、 and the transportation cost of customers will also be reduced.
The international special line logistics adopts the international direct flights to the destination countries、 the goods are short in transit、 the price is cheaper than the general logistics、 the formal commercial customs clearance、 the customs clearance sales are high、 and the direct delivery to customers is a very cost-effective logistics transportation scheme.
Matson fast ship refers to a sea transportation route from Shanghai (Ningbo、 Xiamen) port to Long Beach in the United States.
The predecessor of Matson fast ship is to ship arms. It has entered the Chinese market since 2005、 opened the first China US route (CLX1) in China、 and attached itself to Ningbo Shanghai Long Beach. This route uses five container ships that can carry 2600 TEU containers on average.
Matson Express generally takes about 15 days to sail at sea、 so the time limit is fast.
Matson Express has its own port、 which is not likely to be blocked in the traditional peak season like other ports.
As far as the Amazon seller logistics is concerned、 the FBA business process of Meisen Express is: the FBA goods from Shenzhen and other regions where there are many sellers are loaded first、 then concentrated in Shanghai port by barge、 and then directly sent to Long Beach、 USA.
After arriving at Long Beach、 the goods will be distributed to LA Port or distributed to FBA warehouses by express delivery. Amazon warehouses in Western America deliver goods at the fastest speed and most timely. ONT8 warehouses in Western America are also warehouses where a large number of Chinese sellers concentrate their goods、 so they are very popular with sellers in the United States and Asia.







