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Overseas warehouse is one of the distribution channels of cross-border e-commerce. The use of overseas warehouse allows unlimited expansion of the seller's product categories. Some products have a long service life and do not belong to FMCG、 but there are restrictions on the market demand、 the formation of scale、 and the sales in overseas warehouse. The product categories in overseas warehouse can be expanded indefinitely. And the overseas warehouse is not only used for storing and transporting goods. What service function does the overseas warehouse have? Today、 let's talk about the five functions of overseas warehouse.
1. Return and replacement services.
Generally、 multinational e-commerce sellers will inevitably encounter many problems、 such as account closure、 product failure to go on sale、 wrong SKU label、 etc.、 so they can use the overseas warehouse delivery mode to provide services such as return、 exchange、 and label change、 so that the product can gain value again and avoid loss of goods.
2. Value added services.
When using FBA、 the seller can simultaneously use overseas warehouse services to replenish goods nearby、 minimize transaction costs and reduce transaction risks. In addition to FBA transit、 overseas warehouses can also provide value-added services for sellers、 such as warehousing inspection、 goods putting on shelves、 inventory management、 order receiving、 order sorting、 order review、 multi-channel shipment、 etc.
3. FBA replenishment service.
Cross border sellers can place part of their goods in overseas warehouses. When they find that the FBA stock is insufficient、 they can immediately replenish the stock from overseas warehouses. This process does not require an appointment. It can ensure that the warehouse is not arranged in the peak season. This operation method can save a lot of freight costs.
4. Overseas warehouse issues one piece.
The Seller shall prepare the products in batches from home to overseas warehouse、 and then the staff of overseas warehouse shall check and put them on the shelf. When a buyer places an order、 the Seller only needs to issue a delivery order in the overseas warehouse management system、 and the warehouse staff will implement local delivery service in accordance with local instructions.
5. FBA transit、 FBA transit and FBA transit services.
In most cases、 the FBA is used in combination with the third-party overseas warehouse、 stock goods in the overseas warehouse first、 forward (replenish) the FBA regularly or irregularly、 and handle the return and replacement of goods from the overseas warehouse while delivering goods from the FBA.
The so-called "air distribution" means air transportation plus delivery. FBA air distribution refers to a distribution channel of Amazon. UPS air distribution refers to the time when the local UPS express company picks up the goods and delivers them to the FBA warehouse、 Amazon FBA signs for receipt、 and the overall operation is completed.
American UPS Air Dispatch "、 the first air transportation to the United States、 after being transported to the United States by international air transportation、 and then delivered to the door or designated warehouse by UPS express.
Use FBA to deliver goods. For buyers、 they can quickly receive the purchased goods without logistics problems、 so that buyers can receive goods for a long time、 greatly improving their shopping experience; For sellers、 there is no need to worry about the timeliness of logistics delivery. They can spend more time on product operation and quickly seize the market.
International special line logistics and international express delivery are common cross-border mail packages for cross-border e-commerce sellers
International express delivery refers to the express logistics business conducted between two or more countries (or regions). Similar to domestic express companies and international express companies、 the main service and timeliness can achieve door-to-door transportation、 customs clearance is fast and efficient、 but the price cost is also relatively high. It is generally applicable to personal mailing of emergency goods、 or cross-border sellers sending goods with high value、 and the cost performance ratio is not high.
Special line express is mainly used to connect cross-border logistics companies with special lines from one country to another、 centralize goods for directional transportation、 and reduce costs through scale effect. Therefore、 the cost performance of international cross-border special lines is much higher than that of international express.
In addition、 cross-border logistics companies that can form a stable transportation scale will not be much slower than international express delivery in terms of efficiency. For example、 I found that the well-known Todropshipping and Daiyou Bao special lines in China take 5-8 working days to reach the United States、 while the reference efficiency of UPS is 4-7 working days、 with a small difference. Therefore、 the cross-border special line logistics has a high cost performance ratio and is suitable for small and medium-sized cross-border sellers to send packages internationally.
