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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
First of all、 we learned that the overseas warehouse is actually a kind of overseas leased warehouse derived from the service of cross-border e-commerce or foreign trade. The appearance of overseas warehouse has greatly improved the storage and delivery time、 efficiency problems、 logistics costs、 customs clearance fees、 etc. For the seller、 a series of savings and efficiency improvements have made the profit of the seller's own products continue to increase、 followed by a more convenient delivery service One piece consignment of overseas warehouse is divided into one piece consignment of supplier's goods source and self owned goods source to prepare goods for overseas warehouse. After the customer places an order、 the overseas warehouse system issues delivery instructions、 and the overseas warehouse staff receives the instructions、 they are responsible for the final delivery work such as packaging and shipment.
Naturally、 we have some understanding of his process from the understanding of overseas warehouse and one agent:
1. The cross-border foreign trade seller arranges express delivery to deliver the goods to the US warehouse;
2. The warehouse shall count the goods received and put them on shelves;
3. When a buyer places an order on the platform、 the buyer uploads the order in the warehouse system;
4. The warehouse receives the order instruction to distribute goods and deliver goods、 and the American local logistics delivery;
5. The buyer receives the order item.
It is necessary for sellers of AliExpress to choose overseas warehouse. Why do you say so?
From the perspective of the markets covered by the AliExpress platform、 Russia and Brazil are the main markets for orders. About 60% of the overall order volume of the seller comes from Russia、 and 25% - 30% comes from Brazil or South America、 which happens to be the most difficult regions for customs clearance in South America.
Why choose overseas warehouse?
1. Overseas warehouse sellers can solve the problem of customs clearance of goods. Since it usually takes about a month to arrive in Russia by land transportation from China to Russia、 and also goes through strict customs inspection、 the logistics time is longer. Once the goods have problems、 the loss is not small.
2. Solve the problem of logistics timeliness. Some regions in Russia can achieve the same day or the next day、 which is totally different.
The seller should not want to save costs through overseas warehouse. The seller can sell several dollars more through overseas warehouse、 which is acceptable to customers. Instead、 the seller can achieve higher profits through overseas warehouse.
In addition、 the seller should be informed that the cost of domestic delivery and logistics may reach 500 yuan of freight、 while the cost and freight of 100 yuan of overseas warehouse will be saved a lot.
Therefore、 if the seller of AliExpress has the ability、 he must choose an overseas warehouse to deliver goods、 which can solve many problems for the seller
1. Headline transportation cost: It refers to the cost incurred in the first transportation of goods from China to the United States. The seller should choose a suitable transportation mode according to its own needs.
2. Warehousing or fulfillment charge: the cost of goods stored in overseas warehouses in the United States、 charged according to the storage period of goods、 and generally calculated according to the volume and weight of goods occupied.
3. Management fee: the expenses incurred by American overseas warehouse personnel for product entry、 transportation、 packaging and goods management do not include labor costs.
4. Delivery fee: One piece delivery is the service that most American overseas warehouses will provide now. The seller will push the order to the overseas warehouse、 and the overseas warehouse will arrange product delivery、 which is subject to the charge of the overseas warehouse.
5. Additional service fees: services such as transit、 return and replacement of goods、 overseas customer service、 etc. will be charged a certain amount of additional service fees、 mainly based on the services selected by the seller.
