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In the early years、 Matson Mason、 as an enterprise with the background of the US military、 was little known in the market. It was not because of his low popularity、 but because he was busy doing business with the US government and was unwilling to do business in commercial trade. If the US FBA logistics market was not very popular in recent years、 many people might not know this company、 their military background、 the self owned wharf of Long Beach Port、 and the 12 day direct flight to the US from Shanghai to Ningbo Customs clearance stability has become a household name in the market、 so it has also become a benchmark for the US FBA logistics.

ZIM (Star Ship) is not as famous as Maersk、 COSCO、 EVA and other shipping companies in the field of traditional shipping、 but it is also a relatively old shipping company. It failed to capture the market opportunities and missed its first share in the U.S. FBA logistics industry、 but it does not affect its own company advantages. In order to prevent Mason's monopoly in the FBA field He quickly made a strong and powerful counterattack - The NewSpeedyZIMeCommerceXpress (abbreviated as ZEX)、 which was specially tailored for cross-border e-commerce marine cargo、 improved efficiency as much as possible by optimizing the operation process of picking up and returning goods at the port of departure and destination、 and met the demand of cross-border e-commerce customers for timeliness. Therefore、 he has launched a long confrontation with Meisen in the FBA logistics in the United States.

The FBA First Way Logistics Company I have worked with for a long time is Taobo Supply Chain. They have their own companies and overseas warehouses in the United States、 Britain、 Europe、 Canada、 and Japan. They help with customs clearance. It is easy to deliver goods to them. I recommend you to try

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

Amazon and overseas warehouse are not contradictory、 on the contrary、 they can complement each other.

Amazon FBA has advantages in order fulfillment、 inventory and distribution. However、 compared with the third-party overseas warehouse、 FBA's storage cost is much higher. It is quite troublesome to return goods and clear up. In addition、 the first transportation cost in the peak season will rise a lot、 and in the peak season、 it will give you problems such as limited inventory and inability to put in the warehouse at one time. While many sellers use FBA as their sales warehouse、 they will choose a reliable third-party overseas warehouse as their secondary replenishment warehouse and return processing warehouse. The overseas warehouse will unpack、 temporarily store or directly send full containers to FBA after receiving the goods.

First of all、 we learned that the overseas warehouse is actually a kind of overseas leased warehouse derived from the service of cross-border e-commerce or foreign trade. The appearance of overseas warehouse has greatly improved the storage and delivery time、 efficiency problems、 logistics costs、 customs clearance fees、 etc. For the seller、 a series of savings and efficiency improvements have made the profit of the seller's own products continue to increase、 followed by a more convenient delivery service One piece consignment of overseas warehouse is divided into one piece consignment of supplier's goods source and self owned goods source to prepare goods for overseas warehouse. After the customer places an order、 the overseas warehouse system issues delivery instructions、 and the overseas warehouse staff receives the instructions、 they are responsible for the final delivery work such as packaging and shipment.

Naturally、 we have some understanding of his process from the understanding of overseas warehouse and one agent:

1. The cross-border foreign trade seller arranges express delivery to deliver the goods to the US warehouse;

2. The warehouse shall count the goods received and put them on shelves;

3. When a buyer places an order on the platform、 the buyer uploads the order in the warehouse system;

4. The warehouse receives the order instruction to distribute goods and deliver goods、 and the American local logistics delivery;

5. The buyer receives the order item.

At present、 most of them will provide a consignment service to better meet the seller's selection、 delivery and other issues、 especially for novice sellers. Of course、 the seller also needs to find a partner to support the delivery of one piece of goods、 so that the goods can be delivered in time.

For overseas warehouses that issue goods on behalf of others、 most of their service types also include export tax refund、 customs clearance、 distribution、 return processing、 return inspection、 overseas after-sales maintenance、 transit service、 and the service of pushing and changing labels.

Therefore、 the option of issuing overseas warehouse on behalf should not be sloppy.

Now let's share how to choose an appropriate overseas warehouse.

Whether there is a mature management system

For sellers、 customers、 goods、 overseas warehouses and information sharing and docking with logistics companies are very important、 so it depends on whether the management system matches the integration needs of their own enterprises、 such as order management、 waybill management、 etc. This is essential for a mature overseas warehouse enterprise.

Whether there is enough storage area and operation capacity

It is believed that we all often encounter the problem of "overseas warehouse explosion"、 which will lead to problems in the peak season turnover. Therefore、 the cooperative overseas warehouse enterprises must have a large inventory and professional operation capacity、 which can largely avoid these problems and enable the expansion of e-commerce sellers.

Whether there is a professional service team

The professional service team can provide cross-border e-commerce sellers with a one-stop service system、 starting from the delivery of goods to overseas warehouses. This can minimize the problems of goods overseas、 and at the same time、 it will be more coordinated and harmonious when connecting with customers.

PS: When selecting overseas warehouses、 we must make detailed adjustments、 such as whether the person in charge of the overseas warehouse has many years of overseas life experience、 and whether he has many years of operation experience in the logistics industry.

Clear billing mode

Not all overseas warehouses are reliable. Some overseas warehouse enterprises will attract you with low prices、 but there are many surcharges behind. Therefore、 when choosing、 sellers must find clear and definite charges and prices、 and there is no ambiguous overseas warehouse.

PS: In addition、 it is necessary to know in detail whether the geographical location of the warehouse is convenient and whether the service team is all Chinese. Because if the shipment is urgent、 most Chinese people accept overtime、 which can increase the processing speed of goods.