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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
The so-called "air distribution" means air transportation plus delivery. FBA air distribution refers to a distribution channel of Amazon. UPS air distribution refers to the time when the local UPS express company picks up the goods and delivers them to the FBA warehouse、 Amazon FBA signs for receipt、 and the overall operation is completed.
American UPS Air Dispatch "、 the first air transportation to the United States、 after being transported to the United States by international air transportation、 and then delivered to the door or designated warehouse by UPS express.
Use FBA to deliver goods. For buyers、 they can quickly receive the purchased goods without logistics problems、 so that buyers can receive goods for a long time、 greatly improving their shopping experience; For sellers、 there is no need to worry about the timeliness of logistics delivery. They can spend more time on product operation and quickly seize the market.
