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Under the favorable market, many giants have also begun to seize the women's sportswear market: Wolverine Worldwide acquired women's sportswear brand Sweaty Betty; Levi's acquires Beyond Yoga, a sportswear brand founded by Yun Women. According to NPD surveys, women's own brand sportswear brands accounted for 40% of the market in 2021. Private label sportswear accounts for 28% of the sportswear market, accounting for the largest share in this category.
Lululemon's 2020 annual report shows that women account for 69% of its net income. Meanwhile, three sports giants, including Fabletics, Under Armour and Adidas, consume less than 10% of women.
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Consideration factor 1. Whether the expected delivery time of the goods is consistent with your own requirements
Although the Japanese special line is a good transport scheme for goods to be delivered directly from the current region to the destination、 the main means of transportation and specific driving routes used by the Japanese special line developed by different logistics enterprises are not identical. Therefore、 when choosing the special line in Japan、 enterprises need to confirm the expected delivery time of goods to the logistics enterprises that provide the route in advance. If they find the special line that takes a relatively long time to transport goods、 they should try to avoid it.
Consideration 2. Whether there will be additional costs after the goods are delivered to the destination
Because the charging standards and cooperation process rules of logistics enterprises corresponding to different Japanese special lines are not completely consistent、 some logistics enterprises even require the pickup person to pay a certain service fee after successfully delivering customers' goods to the destination. Therefore、 when choosing the Japanese special line、 the enterprise must understand the charging system from the logistics enterprise in advance、 including whether there will be additional charges during the delivery of goods or after the goods are delivered to the destination、 so as to avoid the impact on the process of goods delivery due to the lack of consensus on costs.
The characteristics of special logistics lines are as follows
1. Logistics special line refers to two points and one line transportation
2. Goods have a common distribution center
3. Own operation system
4. Straight line arrival、 no transfer、 no unloading
