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Global home smart projector revenue was approximately USD million in 2021 and is expected to reach USD million in 2028, with a CAGR of % between 2022 and 2028. At the same time, the global sales of home smart projectors in 2020 are about , and it is expected to reach in 2028. In 2021, the size of the Chinese market was about one million US dollars, accounting for about % of the global market, and the proportion of the North American and European markets was % and % respectively during the same period. In the next few years, China's CAGR is %, and the CAGR of the United States and Europe in the same period is % and %, and the Asia-Pacific region will play a more important role, in addition to China, the United States and Europe, Japan, South Korea, India and Southeast Asia are still important markets that cannot be ignored.

1. Self built warehouse by the seller

This category is the overseas warehouse built by the seller himself. The advantage of this kind of overseas warehouse is that the seller can control and manage itself and is flexible. The disadvantage is that the seller needs to solve the problems of warehousing、 customs declaration、 logistics and transportation、 and the construction cost and risk of self built warehouse are also large. In addition、 it is difficult to obtain advantageous prices in transportation if the delivery volume is not large.

2. Platform warehouse (e.g. Amazon FBA)

This is a service provided by Amazon itself for sellers. At the same time、 Amazon has many preferential policies for users: for example、 it helps sellers improve the ranking of products on Amazon's pages and become featured sellers. However、 the fees are expensive、 the customer service is not up to standard、 the flexibility is poor、 and it is also very annoying.

3. Third party overseas warehouse (such as Todropshipping fulfillment)

The actual cooperation between cross-border e-commerce and third-party overseas warehouses also falls into two categories.

In general、 attention should be paid to whether the type of goods exceeds the scope of international transportation、 cargo packaging requirements、 unit weight and size requirements、 shipping mark content and pasting、 flight selection (direct flight or transit)、 preparation of relevant customs declaration documents and documents for customs clearance at the destination if it is necessary to declare export tax rebate

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.