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With the rapid development of the Internet and the rise of cross-border e-commerce, going overseas has become a new way out for many manufacturers, especially coastal manufacturers. As a result, China's projection industry has two types of players attacking the domestic market and overseas markets. The Chinese market has shown explosive growth in recent years. According to RUNTO data, the scale of China's intelligent projection market has increased from more than 500,000 units in 2015 to 3.72 million units in 2020, with a compound growth rate of 45%; It is expected to exceed 4.6 million units in 2021 and 10 million units in the next five years. In terms of brand structure, Internet brands represented by Jimi, Nut, Xiaomi, Dangbei and Tmall Moping occupy half of the market.

01 Large goods are easily damaged during transportation. Due to the characteristics of large goods such as large volume、 high quality and high value、 it is particularly important to ensure the integrity of the goods during transportation. However、 some overseas warehouses will ignore this. For example、 some overseas warehouses will not provide waterproof packaging for the goods、 adopt professional packaging techniques、 and create protective clothing、 which will cause damage to large goods during transportation due to improper packaging protection.

02 Large capital investment and cost estimation. The purchase cost of medium and large parts is much higher than that of small parts、 which has certain requirements for the seller's capital、 selection、 logistics and other capabilities.

03 In terms of logistics、 overseas warehouses are required、 and the logistics cost accounts for more than 30% of the turnover. Due to product weight、 volume and other reasons、 most large products are shipped to overseas warehouses by sea. After platform orders are generated、 they are directly delivered to consumers from overseas warehouses. The logistics cost of large products usually accounts for about 30% of the turnover、 which is reflected in the following aspects: the length of goods exceeds the standard、 extra long surcharges、 overweight products include overweight charges、 product packaging is too large、 and the size does not meet the standard、 which may lead to uncontrolled logistics costs.

Air transport means ordinary air transport. When transporting large quantities of goods、 the general freight will be cheaper than express delivery. However、 they need to deliver the goods themselves、 declare customs and even apply for inspection. It may also inspect the goods.

Express delivery is not necessarily air transportation. If it is international transportation、 the delivery time in some places is not necessarily faster than ordinary air transportation. But usually、 there is no need for customs declaration and inspection、 and it is convenient to pick up and deliver goods at home.

The international express line is a dedicated logistics transportation service independently developed by domestic express and logistics companies from domestic export to the target country、 or from the target country to domestic import. International express lines have the advantages of fast time、 low price and smooth customs clearance.