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With the rapid development of the Internet and the rise of cross-border e-commerce, going overseas has become a new way out for many manufacturers, especially coastal manufacturers. As a result, China's projection industry has two types of players attacking the domestic market and overseas markets. The Chinese market has shown explosive growth in recent years. According to RUNTO data, the scale of China's intelligent projection market has increased from more than 500,000 units in 2015 to 3.72 million units in 2020, with a compound growth rate of 45%; It is expected to exceed 4.6 million units in 2021 and 10 million units in the next five years. In terms of brand structure, Internet brands represented by Jimi, Nut, Xiaomi, Dangbei and Tmall Moping occupy half of the market.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

Have Amazon FBA cargo operation experience、 be familiar with Amazon warehouse warehousing standards、 be able to identify Amazon cargo waybill labels、 and simply place an order to solve customs clearance and tax payment problems、 because Amazon does not act as the main body of customs clearance and tax payment. If it is a large batch of goods、 you need to be familiar with Amazon's scheduled warehousing process. It is better to be the FBA first logistics service provider recommended by Amazon For example、 the FBA first service provided by Todropshipping should be diversified and different FBA first service should be selected for different goods.

1. MBL is the bill of lading issued by the shipping company、 commonly known as the "sea bill"、 with the highest security. However、 because there is no profit in the shipping bill、 the shipping agent generally does not ship the bill.

2. HBL refers to the bill of lading issued by the freight forwarder、 or "freight forwarder" for short. In general、 it is a freight forwarder.