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At the end of 2019, the epidemic broke out on a large scale overseas, accelerating the digitalization of foreign trade, forcing overseas consumers' consumption structure to shift from offline to online. The ongoing COVID-19 pandemic has forced people around the world to stay indoors or self-isolate at home. This has led to a significant increase in sales of sex toys, especially in developed and developing markets, and a huge consumer group has promoted the development of the sex toy industry chain. Through the big data of Alibaba International Station, it can be found that women's underwear has become a dark horse category of consumption during the epidemic. Taking June data as an example, the cumulative number of orders for the whole month increased by 283% year-on-year, and the cumulative GMV increased by 368% year-on-year.
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DHL、 compared with the other three modes of transportation、 has the greatest advantage in terms of timeliness、 and the freight is relatively cheaper than UPS and TNT.
FEDEX and freight are the cheapest of the four、 but the aging is also the slowest. Generally、 the normal aging is about 4-7 working days.
UPS and time efficiency are not much different from DHL、 but the price is slightly higher、 and the corresponding additional charges are also quite large.
TNT and cost are the highest among the four types of express delivery、 and the price advantage is relatively obvious for Australia、 the Middle East and Western European countries alone.
DHL: Small goods have advantages in global price timeliness.
FEDEX.
UPS: Customers with high timeliness requirements can choose this mode、 which is as fast as DHL.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
1. Continental shipment
The British special line package from the mainland、 known as the British general cargo special line、 is loaded and shipped from domestic airports such as Guangzhou and Shenzhen to the UK. After customs clearance、 it is delivered to Royal Mail for terminal delivery and can be delivered to the whole UK. Chinese Mainland strictly inspects sensitive goods、 so it is unable to deliver any sensitive goods. However、 the direct installation from inland has high installation efficiency、 fast delivery efficiency and better logistics timeliness.
2. Departure from Hong Kong
Hong Kong departure is known as the British special line electrified small bags. The goods are transferred from Shenzhen to Hong Kong、 loaded after arriving in Hong Kong for departure to Britain、 and delivered to Royal Mail for terminal delivery after arriving in Britain. When goods are transferred to the UK、 we can take advantage of Hong Kong's relatively loose export policy to deliver some sensitive goods、 such as items with batteries、 liquids、 cosmetics、 etc.