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At the end of 2019, the epidemic broke out on a large scale overseas, accelerating the digitalization of foreign trade, forcing overseas consumers' consumption structure to shift from offline to online. The ongoing COVID-19 pandemic has forced people around the world to stay indoors or self-isolate at home. This has led to a significant increase in sales of sex toys, especially in developed and developing markets, and a huge consumer group has promoted the development of the sex toy industry chain. Through the big data of Alibaba International Station, it can be found that women's underwear has become a dark horse category of consumption during the epidemic. Taking June data as an example, the cumulative number of orders for the whole month increased by 283% year-on-year, and the cumulative GMV increased by 368% year-on-year.
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Generally speaking、 the overseas warehouse transshipment in the United States means that Chinese domestic e-commerce sellers transport their products to local overseas warehouses in the United States by air、 sea、 etc.、 and then forward the products to FBA warehouses or other overseas warehouses according to different needs.
The reasons for overseas warehouse transshipment in the United States are generally as follows:
1. It can operate on multiple account platforms.
2. Many goods are limited in Amazon warehouse due to size、 and can be normally stored in overseas warehouse.
3. Fast replenishment in peak season.
4. The goods can be intercepted in the middle and sent to the FBA warehouse.
One consignment of American overseas warehouse is that cross-border e-commerce sellers deliver products in bulk to the local third-party warehouse in the United States by express、 air delivery or sea transportation. After the order is generated on the platform、 the overseas warehouse processes the goods according to the order、 and then delivers them to USPS、 federal、 DHL and other local express delivery companies for delivery to the buyer. To put it simply、 follow these steps:
1. The seller arranges the first delivery of the goods to a third-party US warehouse;
2. The warehouse shall count the goods received and put them on shelves;
3. When a buyer places an order on the platform、 the buyer uploads the order in the American overseas warehouse system;
4. The warehouse receives the order instruction to distribute goods and deliver goods、 and domestic/international delivery;
5. The buyer receives the order item.
1. Self built warehouse by the seller
This category is the overseas warehouse built by the seller himself. The advantage of this kind of overseas warehouse is that the seller can control and manage itself and is flexible. The disadvantage is that the seller needs to solve the problems of warehousing、 customs declaration、 logistics and transportation、 and the construction cost and risk of self built warehouse are also large. In addition、 it is difficult to obtain advantageous prices in transportation if the delivery volume is not large.
2. Platform warehouse (e.g. Amazon FBA)
This is a service provided by Amazon itself for sellers. At the same time、 Amazon has many preferential policies for users: for example、 it helps sellers improve the ranking of products on Amazon's pages and become featured sellers. However、 the fees are expensive、 the customer service is not up to standard、 the flexibility is poor、 and it is also very annoying.
3. Third party overseas warehouse (such as Todropshipping fulfillment)
The actual cooperation between cross-border e-commerce and third-party overseas warehouses also falls into two categories.







