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At the end of 2019, the epidemic broke out on a large scale overseas, accelerating the digitalization of foreign trade, forcing overseas consumers' consumption structure to shift from offline to online. The ongoing COVID-19 pandemic has forced people around the world to stay indoors or self-isolate at home. This has led to a significant increase in sales of sex toys, especially in developed and developing markets, and a huge consumer group has promoted the development of the sex toy industry chain. Through the big data of Alibaba International Station, it can be found that women's underwear has become a dark horse category of consumption during the epidemic. Taking June data as an example, the cumulative number of orders for the whole month increased by 283% year-on-year, and the cumulative GMV increased by 368% year-on-year.
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In the early years、 Matson Mason、 as an enterprise with the background of the US military、 was little known in the market. It was not because of his low popularity、 but because he was busy doing business with the US government and was unwilling to do business in commercial trade. If the US FBA logistics market was not very popular in recent years、 many people might not know this company、 their military background、 the self owned wharf of Long Beach Port、 and the 12 day direct flight to the US from Shanghai to Ningbo Customs clearance stability has become a household name in the market、 so it has also become a benchmark for the US FBA logistics.
ZIM (Star Ship) is not as famous as Maersk、 COSCO、 EVA and other shipping companies in the field of traditional shipping、 but it is also a relatively old shipping company. It failed to capture the market opportunities and missed its first share in the U.S. FBA logistics industry、 but it does not affect its own company advantages. In order to prevent Mason's monopoly in the FBA field He quickly made a strong and powerful counterattack - The NewSpeedyZIMeCommerceXpress (abbreviated as ZEX)、 which was specially tailored for cross-border e-commerce marine cargo、 improved efficiency as much as possible by optimizing the operation process of picking up and returning goods at the port of departure and destination、 and met the demand of cross-border e-commerce customers for timeliness. Therefore、 he has launched a long confrontation with Meisen in the FBA logistics in the United States.
The FBA First Way Logistics Company I have worked with for a long time is Taobo Supply Chain. They have their own companies and overseas warehouses in the United States、 Britain、 Europe、 Canada、 and Japan. They help with customs clearance. It is easy to deliver goods to them. I recommend you to try
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
