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At the end of 2019, the epidemic broke out on a large scale overseas, accelerating the digitalization of foreign trade, forcing overseas consumers' consumption structure to shift from offline to online. The ongoing COVID-19 pandemic has forced people around the world to stay indoors or self-isolate at home. This has led to a significant increase in sales of sex toys, especially in developed and developing markets, and a huge consumer group has promoted the development of the sex toy industry chain. Through the big data of Alibaba International Station, it can be found that women's underwear has become a dark horse category of consumption during the epidemic. Taking June data as an example, the cumulative number of orders for the whole month increased by 283% year-on-year, and the cumulative GMV increased by 368% year-on-year.
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1. Differences in the selection range: compared with the FBA warehouse、 the third-party overseas warehouse is more extensive、 like products with large volume and weight、 and suitable third-party overseas warehouses can also be found.
2. Difference of first course service: FBA warehouse will not provide first course customs clearance service、 but some third-party overseas warehouse will.
3. Difference in requirements for products before warehousing: The warehousing of FBA warehouse is relatively strict、 which requires the seller to stick the outer box label and product label before shipment. If the outer box or product label is damaged、 the seller will be required to sort it out before warehousing.
The warehousing requirements of the third-party overseas warehouse are not as high as those of the FBA warehouse、 and they even provide sorting and assembly services before putting on the shelf.
4. Differences in distribution after product warehousing: Amazon defaults to separate warehouses、 while third-party overseas warehouses generally place goods from the same seller in the same warehouse for centralized management.
5. Difference in warehousing cost: Generally speaking、 if the volume of goods is large、 the cost of using the FBA warehouse is higher than that of the third-party overseas warehouse.
6. Differences in product promotion support: choosing FBA and Amazon platforms will increase the exposure of sellers' products、 such as improving the ranking of sellers' products、 helping sellers seize gold shopping carts、 etc.、 which will help improve the flow and sales of sellers' stores.
Generally speaking、 the overseas warehouse transshipment in the United States means that Chinese domestic e-commerce sellers transport their products to local overseas warehouses in the United States by air、 sea、 etc.、 and then forward the products to FBA warehouses or other overseas warehouses according to different needs.
The reasons for overseas warehouse transshipment in the United States are generally as follows:
1. It can operate on multiple account platforms.
2. Many goods are limited in Amazon warehouse due to size、 and can be normally stored in overseas warehouse.
3. Fast replenishment in peak season.
4. The goods can be intercepted in the middle and sent to the FBA warehouse.
One consignment of American overseas warehouse is that cross-border e-commerce sellers deliver products in bulk to the local third-party warehouse in the United States by express、 air delivery or sea transportation. After the order is generated on the platform、 the overseas warehouse processes the goods according to the order、 and then delivers them to USPS、 federal、 DHL and other local express delivery companies for delivery to the buyer. To put it simply、 follow these steps:
1. The seller arranges the first delivery of the goods to a third-party US warehouse;
2. The warehouse shall count the goods received and put them on shelves;
3. When a buyer places an order on the platform、 the buyer uploads the order in the American overseas warehouse system;
4. The warehouse receives the order instruction to distribute goods and deliver goods、 and domestic/international delivery;
5. The buyer receives the order item.







