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In the export markets of Europe and the United States, the demand for erotic underwear is relatively large, but Shi Ying does not want to be limited to the sex industry, and wants to deeply cultivate the clothing industry chain to achieve the purpose of covering all categories.
In addition to erotic underwear, there are now fashionable women's clothing, women's tops, and jumpsuits, and Shi Ying's goal is to do a good job in each category. At present, the best is skirts, uniforms, and erotic underwear, which are the best three categories.
At present, the overall direction of the cross-border e-commerce market is centered on diversification and personalization, but erotic underwear is a niche category on the e-commerce platform, and the consumer group is relatively narrow. Shiying caters to the multi-faceted and multi-category development trend of market development, which is convenient for further expanding the overseas clothing consumer market.
Todroshipping focuses on the transportation of erotic underwear, etc., and provides professional international logistics solutions for sex toys, adult products, silicone dolls, aircraft cups, essential oils, lubricants, etc.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
UPS special line to the United States、 which can be reached in 3-5 days at the earliest、 is more suitable for transportation of slightly larger products; For smaller products、 DHL can be selected. The cost and effectiveness are guaranteed、 and the cost performance ratio will be higher.
If you want to save transportation costs、 you can choose American special line logistics. The cost is lower than that of international express、 and you can get there in 6-8 days; The special sea transportation line is suitable for the transportation of large quantities of products、 with the lowest cost and the fastest 30 days.
01 Mature management system: the information connection between customers、 commodities、 overseas warehouses and logistics companies is very important. It is important to choose the system that meets the order integration needs of your own enterprise. For overseas warehouses、 the maturity of the system is the key to the maturity of overseas warehouses.
02 Warehouse area and operation capacity: the problem of overseas warehouse explosion and poor turnover also occurs frequently in peak season. Therefore、 companies with large inventory and operating capacity can also avoid these problems to a large extent.
03 Whether there is a professional team in China: An overseas warehouse service company with a domestic professional team will master the specifications before the goods are sent to the overseas warehouse、 so as to avoid problems overseas to the greatest extent、 and also better avoid problems overseas、 and better communicate and coordinate with customers.
04 Whether the overseas warehouse team is a local team: especially whether the person in charge of the overseas warehouse has many years of overseas life experience and many years of operation experience in the logistics industry. Each country and region will have different rules、 understand the truth、 and grasp the cost and risk.
05 Service items: In addition to providing overseas warehousing services、 are there any other sophisticated and comprehensive services? Companies with more comprehensive services will save you time and worry、 and make your turnover more flexible.
06 Whether customers will be selected: the warehouse itself is clearly positioned、 and any customer will receive overseas warehouses、 which will pose high risks. If any problem occurs in any link、 even one customer's problem will affect other customers. Therefore、 it is more reassuring to know how to refuse customers' overseas warehouse.
