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In the export markets of Europe and the United States, the demand for erotic underwear is relatively large, but Shi Ying does not want to be limited to the sex industry, and wants to deeply cultivate the clothing industry chain to achieve the purpose of covering all categories.
In addition to erotic underwear, there are now fashionable women's clothing, women's tops, and jumpsuits, and Shi Ying's goal is to do a good job in each category. At present, the best is skirts, uniforms, and erotic underwear, which are the best three categories.
At present, the overall direction of the cross-border e-commerce market is centered on diversification and personalization, but erotic underwear is a niche category on the e-commerce platform, and the consumer group is relatively narrow. Shiying caters to the multi-faceted and multi-category development trend of market development, which is convenient for further expanding the overseas clothing consumer market.
Todroshipping focuses on the transportation of erotic underwear, etc., and provides professional international logistics solutions for sex toys, adult products, silicone dolls, aircraft cups, essential oils, lubricants, etc.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
Air transport means ordinary air transport. When transporting large quantities of goods、 the general freight will be cheaper than express delivery. However、 they need to deliver the goods themselves、 declare customs and even apply for inspection. It may also inspect the goods.
Express delivery is not necessarily air transportation. If it is international transportation、 the delivery time in some places is not necessarily faster than ordinary air transportation. But usually、 there is no need for customs declaration and inspection、 and it is convenient to pick up and deliver goods at home.
The operation mode of shipping to Amazon warehouse in Europe is as follows:
Air transportation+local delivery at the destination、 the freight company collects a certain amount of goods、 the first flight package board flies to the city near the Amazon warehouse in Europe、 Germany、 and the customs clearance company of the freight company completes the customs clearance、 and then the express company delivers the goods to the warehouse; This method is less effective than the first one、 but the freight rate is economical.
