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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
The cost of air transportation mainly includes freight and miscellaneous charges. The unit price of freight is calculated according to the weight grade. Generally、 there are several grades:
+45kg
+100kg
(Goods above 100kg)+300kg、+500kg、+1000kg
Generally、 if there is no corresponding level of freight rate、 the freight of goods is calculated according to the tact price. The billing weight of goods is also important. The weight of goods is divided into volume weight and gross weight in air transportation. When the volume weight is greater than the gross weight、 the volume weight is the billing weight of the goods. When the volume weight is less than the gross weight、 the actual gross weight is the billing weight.
Miscellaneous charges include many aspects、 generally including storage costs、 fuel surcharges、 war risks、 etc
Fuel surcharges and war risks are products under specific circumstances. Generally、 the company's quotation is included in the freight.
International air express delivery costs are calculated in kilograms、 100 yuan per kilogram、 and 1 kilogram or less