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The first journey of the US FBA refers to the journey that the seller sends goods from the domestic freight forwarder to the FBA warehouse. After the products are delivered to the FBA warehouse and put on the shelves、 the seller can optimize the listing to sell the products、 and the buyer can place an order to ship the products from the FBA warehouse.

Direct delivery means that the seller directly delivers the goods from domestic direct delivery to the buyer!

The seller stores that send FBA can get more traffic from the platform、 self delivery sellers、 and domestic delivery、 and generally less traffic.

The third-party e-commerce warehousing and distribution is a value-added service for cross-border e-commerce sellers to help them solve problems such as goods storage、 goods packaging、 printing and pasting、 logistics and distribution. The seller only needs to deliver the goods to a third-party freight forwarding company that can provide e-commerce storage and delivery、 and the freight forwarding company will store and keep the goods. After the subsequent order is placed、 the freight forwarding company will directly remove the goods from the shelf and help the seller send the goods abroad using the corresponding logistics.

1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.