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For medium and large products、 the cost of logistics and express delivery is a big part、 and the seller's top priority is to give consideration to freight and timeliness、 which directly determines whether he can have greater competitiveness in the competition with peers. The following factors need to be considered when selecting the overseas warehouse storage and final process one piece delivery mode: overseas warehouse location、 final process channel and storage system、 response speed、 ability to deal with emergencies、 peripheral supporting services、 etc.
The location of overseas warehouse mainly depends on whether it is distributed in the region of its main purchasing group、 whether it is close to the port、 whether it covers the United States、 etc. Among them、 whether it is close to the port will affect the timeliness and cost of trailer warehousing、 and the other two will directly affect the high and low cost of the final journey and the length of the timeliness、 which cannot be ignored.
However、 the tail channel is equally important. Besides the high and low cost、 we should also consider the stability of the tail channel and the ability to deal with emergencies such as stock explosion. It is better to choose your own tail channel. If it is the tail channel of others、 the price (changed) is not superior. Besides、 the response speed to deal with various problems is also unmatched. The experience is greatly discounted、 and even the problem cannot be solved at all. In addition、 such as the storage system、 surrounding facilities、 and whether the warehouse specializes in medium and large items are also factors that sellers need to consider when selecting cooperative overseas warehouses.
It refers to the same transportation mode、 but different names. In FBA first journey transportation、 sea transportation+express delivery is called Haikuai or Haipai. It refers to the same FBA first journey logistics channel. There are also peers called Hai+Kuai or Hai+Pi.
FBA shipping delivery (shipping+express) is a logistics channel that uses sea transportation to complete the front part of the first journey、 and UPS and other express delivery to complete the tail part after the classification of the containers at the port. The real end delivery part is fixed、 and UPS is generally used for delivery; Different shipping companies will be selected for the front-end shipping part. For example、 Matson Express、 ZIM Express、 EMC Yantian Express and other shipping companies.
Those who use Matson fast shipping are called Meisen Express Shanghai (Haikuai)、 or Meisen Express Shanghai for short. The time limit is very fast、 and the goods can be picked up within 8-10 working days after the ship's departure and sent to the warehouse by UPS. By analogy、 the timeliness of Xinghai style is equivalent to that of Meisen style、 and it can be extracted in 9-11 working days from Shenzhen Yantian Port.
EMC Tax Package Shanghai adopts EVA EMC Fixed Lift Express、 and the time limit is 13-15 working days after the ship is shipped. The cost performance ratio is very high.
1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.








