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1. The market demand of products should be large
This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.
2. Focus on the total profit per unit time rather than the profit of a single transaction
In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.
Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!
This requires our sellers to look at overseas warehouses from a developmental and overall perspective.
For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.
International express delivery、 first choice (DHL、 UPS、 TNT、 FEDEX)、 of course、 EMS and postal parcels are also good、 you can consider from: freight、 security、 and delivery speed.
International EMS: about 3-7 days. The freight is relatively cheap. The EMS direct to the country is calculated by weight
UPS: about 2-4 days. Advantages: fast speed、 good service、 it takes about 48 hours to reach the United States、 and the goods can reach more than 200 countries and regions around the world
DHL: About 2-4 days. Advantages: fast、 generally 3 working days to Europe、 2 working days to Southeast Asia、 and comparison with national outlets.
FEDEX: About 2-4 days. Advantages: The price to Central and South America and Europe is competitive、 and the freight to other regions is expensive.
TNT: About 2-4 days. Advantages: It is fast、 takes about 3 working days to reach Western Europe、 has more countries to reach、 and can query website information quickly
China Post small bag: about 15 working days. Advantages: The freight is cheap、 the first weight and the added weight are 100 grams、 the customs clearance ability is strong、 and there are many articles that can be mailed.