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1. The market demand of products should be large

This is the basic principle. Long tail products are not suitable for overseas warehouses、 because it will affect the conversion rate and produce life and death inventory. However、 the size of the market is reasonable、 and the seller needs to evaluate according to the capital situation and turnover rate.

2. Focus on the total profit per unit time rather than the profit of a single transaction

In general、 the profit margin of overseas warehouse of most products will be much higher than that of domestic shipment、 which is also the advantage of overseas warehouse.

Is it true that the profits of overseas warehouses are not as good as those of products shipped domestically、 so they must not be overseas warehouses? In fact、 it is not because we also need to comprehensively consider the conversion rate of overseas warehouse、 because products with high conversion rate can also achieve higher total profits through overseas warehouse!

This requires our sellers to look at overseas warehouses from a developmental and overall perspective.

For example、 if the profit margin of a product shipped from China is 20% and that of an overseas warehouse is 10%、 but the conversion rate of an overseas warehouse is 6 times that of a Chinese shipment、 the total profit obtained in the same time period is 3 times that of a Chinese shipment. Therefore、 we should not only look at the profit rate、 but also calculate the overall cost and benefit.

There are three forms of overseas warehouse for cross-border e-commerce: FBA、 self built warehouse、 third-party warehouse

In fact、 managing the overseas warehouse is to manage its own goods and ensure that the goods are sufficient without wasting resources. This requires managers to consider sales data、 costs and other aspects to make full use of the overseas warehouse and help the normal supply of goods.

Which products are suitable for FBA? Is it big or small? Is it expensive or cheap? The products with the following characteristics are suitable for FBA.

1. Products with excellent quality and performance. Such products will not be returned or replaced generally、 which can greatly reduce the loss of sellers.

2. Small size、 high profit products. The product is small in size、 easy to transport and can save costs. However、 it should be noted that the product price should not be set too low. Because the delivery by FBA will incur relevant handling fees and various transaction costs. If the product price is too low、 the profit will also decrease. It is suggested that the price of FBA products should be more than 5~6 dollars.

In general、 FBA is suitable for small and medium-sized sellers of products with excellent quality、 small size and high profits. The advantages of other products are not obvious.

In 15 years、 AliExpress has started the overseas warehouse project、 but this overseas warehouse is a cooperative third-party overseas warehouse. There are also introductions about overseas warehouse services on AliExpress's official website、 and you can also contact Taobo's supply chain.

For sellers、 the platform will give different support to overseas warehouse sellers

1) The flow must be inclined

2) Overseas warehouse sellers default to local return and exchange service、 which is also a better buyer experience

3) The setting of freight template allows you to set local delivery、 which is more reliable and preferred for buyers

Overseas warehouse itself also has many advantages: low scale effect、 low cost、 fast delivery of local return and replacement、 good buyer experience、 no congestion in peak season、 no impact of customs clearance、 buyer experience、 expand sales categories、 large goods can also be managed by warehouse and handled by a third party、 simple operation、 and platform traffic tilt

Compared with international express delivery and air transportation、 ocean transportation has more and more complicated processes. Because of the large volume of goods and many categories、 there are mainly the following processes: booking space、 loading containers、 customs declaration、 customs clearance、 and picking up goods.

Booking space: Before shipping、 first confirm with the cooperative logistics supplier that your goods can be transported、 such as flammable and explosive goods、 military goods、 medical equipment、 counterfeit brands、 adult supplies and batteries over 100 watts can not be transported、 the shipping company can transport your goods、 and you also need to confirm what certification your goods need in the exporting country to avoid being seized by the customs. When you are ready for this、 you can book space with the shipping agent from the shipping company、 and then issue the SO form. Generally、 you can make an advance forecast two to three days before loading. At this time、 you can prepare the customs declaration materials.

Container loading: Choose a freight forwarding company that can pick up goods free of charge in this city、 and you can save a delivery fee. Before packing、 the number of pieces、 weight、 squares and plates shall be confirmed before packing、 so as to avoid the discrepancy between the freight forwarder's measurement and its own、 and the packing list shall be prepared. Then make an appointment with the freight forwarder to pick up the goods.

Customs declaration: customs declaration can be divided into tax refund customs declaration and bill declaration. Only companies with import and export business rights and companies that have signed paperless customs declaration at electronic ports can apply for tax refund customs declaration. Generally、 materials that need to be prepared are: foreign trade contracts、 invoices、 packing lists、 customs declaration letters of attorney (not used in Ningbo Shanghai Guangzhou)、 draft customs declaration forms (including declaration elements)、 special documents (customs clearance forms for outbound goods、 export licenses、 etc.). If the materials are not fully prepared or need to be replenished、 the freight forwarding company will notify you to replenish the materials in time to ensure the normal delivery of the goods.

Customs clearance: mainly including declaration、 tax payment、 inspection and release. The shipping order and declaration form shall be prepared and submitted to the customs at the destination、 and then the customs shall pay taxes according to the declared value of goods. The customs will inspect and review the goods according to the inspection process of relevant goods. This may delay some time、 depending on the nature and category of the goods. As long as there is no problem in the inspection、 the customs will release and then the consignee can pick up the goods.